Digital Marketing Basics: 10/11/2022 October 11, 2022, 6:00pm CDT October 11, 2022, 7:00pm CDT
Zoom meeting

If you are new to Digital Marketing or just need a refresher, this fast-paced lunch-n-learn will help you get started to promote your business on the Internet.


  • Basic Digital Marketing concepts
  • How to develop your Digital Marketing plan
  • Important Digital Marketing techniques, their pros & cons, and when to use them.


  • Social Media
  • Google & Facebook Ads
  • Content Marketing
  • Search Engine Optimization (SEO)
  • Blogging
  • Video Marketing
  • Conversion Rate Optimization (CRO)
  • Email & Text Message Marketing
  • Remarketing
  • Local Marketing
  • Data Analytics

Attendee Takeaways:

  • Understand the basic concepts of Digital Marketing
  • How to get started with Digital Marketing
  • Become familiar with a broad range of Digital Marketing techniques -
  • One action item you can do this afternoon to improve your business

Presenter's Bio:

Dick Slackman is a Score Mentor & Subject Matter Expert focused on helping small and medium sized businesses with their web site design and digital marketing, including social media. He is also a small business owner of a local web design and internet marketing company, has taught web design at SIU Edwardsville, and worked for several Fortune 500 companies. He holds 4 patents in the areas of Search Engine algorithms and Records Management. He is excited to help you succeed.

Registration Information: 

  • Upon registering you will receive a confirmation email with the SCORE Zoom link to attend. 
  • You do not need a Zoom account to participate. 
  • Registration closes 24 hours before the start of the workshop.
  • Please connect 5 minutes in advance to be sure you have a good connection. The workshop begins promptly at 12PM and concludes by 1PM.

Key Topics

Digital Marketing Basics: 10/11/2022