Digital Marketing Basics 7/12/2022 July 12, 2022, 12:00pm CDT July 12, 2022, 1:00pm CDT
Location:
Zoom meeting

If you are new to Digital Marketing or just need a refresher, this fast-paced lunch-n-learn will help you get started to promote your business on the Internet.

Topics:
-Basic Digital Marketing concepts
-How to develop your Digital Marketing plan
-Important Digital Marketing techniques, their pros & cons, and when to use them.
Including:
----Social Media
----Google & Facebook Ads
----Content Marketing
----Search Engine Optimization (SEO)
----Blogging
----Video Marketing
----Conversion Rate Optimization (CRO)
----Email & Text Message Marketing
----Remarketing
----Local Marketing
----Data Analytics

Attendee Takeaways:
-Understand the basic concepts of Digital Marketing
-How to get started with Digital Marketing
-Become familiar with a broad range of Digital Marketing techniques -
-One action item you can do this afternoon to improve your business

Presenter's Bio:
Maggie Peterson owns Maggie’s Writing Service providing copywriting for small business owners. Clients need persuasive, motivational content that helps move customers through the client journey so they can build the life they want. Maggie works to deliver that.

Her career spans 23 years and includes serving in the US Air Force, human resources, financial advising, and business consulting. Maggie has a BA in English Literature and a Master’s in Business Administration.

When she isn’t working you can find Maggie enjoying a good book, talking long walks and playing in dog sports with her Mini-American Shepherds, Dakota & Onyx

Registration Information:
-Upon registering you will receive a confirmation email with the SCORE Zoom link to attend.
-You do not need a Zoom account to participate.
-Registration closes 24 hours before the start of the workshop.
-Please connect 5 minutes in advance to be sure you have a good connection. The workshop begins promptly at 12PM and concludes by 1PM.

Digital Marketing Basics 7/12/2022