Marketing

Success Story

SCORE Assists Carpet Cleaning Business Expand Amid Pandemic

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How Consumers Find Out About Products Today

How do consumers actually find the products they need? Today they are learning about products and services through a wide variety of channels and media. Among the most popular are the Web, going to retail stores, TV ads, word of mouth, and online reviews.

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What’s Your Digital Marketing Success Plan? - slides

If you are committed to growing your organization but struggling to map out the process using digital marketing, there are steps you’ll want to take. Are you being found on the web? Do you know what type of digital content is useful and relevant to your audience? Just posting on social media won’t get you the results you want if you haven’t defined your strategy. How do you keep the conversation going when someone has shown an interest in you on the web, on social media or in person? Do you have a plan and consistent processes? Your random acts of marketing won't get you more clients, better leads, and more revenue.

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Let Your Brand Tell Your Story (Part 1)

Brand expert and marketing strategist Sarah George offers quick advice on storytelling and offers an overview of the tool Story Brand.

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October 8, 2022 workshop

Workshop agenda

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Robert Lewis

I can help clients with business planning, product/services and go-to-market ideation, marketing & brand strategy, and building a successful team, with an understanding of finance and operations management. Have over 30 years of consulting, sales, and leadership experience at Apple with technology, channel distribution, education, and consumer spaces - including experience with the challenges of a start-up. Our local SCORE chapter, and our national network, provide access to subject matter experience in specific areas of business.

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The One-Page Marketing Plan

Having a One-Page Marketing plan enables you to grow your business with focus and clarity.

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10 Ways To Celebrate National Black Business Month

To help you best support Black-owned businesses, we asked Black business owners and leaders this question for their best recommendations. From promoting Black-owned businesses on social media to providing Black founders with more access to funding, several recommendations may help you offer the best support to Black-owned businesses as you celebrate National Black Business Month.

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Search Engine Optimization for Your Business

Learn the basics of SEO to make better advertising investments.

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Branding and Trademarking: Legal Considerations

Slides from the presentation: Roundtable: Branding and Trademarking: Legal Considerations.

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